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HISTORY AND PRESENT
Four decades full of ideas, design and innovation - history from ALISEO is characterized by trend-setting developments that have redefined the standard in the hotel industry time and time again. From the introduction of the first tube hair dryer to customized design solutions, ALISEO has been setting standards in functionality, aesthetics and sustainability for 40 years. These milestones are not just milestones on our journey, but an expression of our philosophy: recognizing trends and creating sophisticated products that enrich hotels worldwide. A look back shows how ALISEO has continuously developed - with a clear view to the future.
1985
history
It all began in 1985 in the tranquil town of Wolfach in the Black Forest. And how could it be otherwise: in a garage. Claus Michael Hellfritz founds ALISEO on the basis of a single product whose potential he is certain of.
1985
The safest hairdryer in the world
The newly founded company ALISEO revolutionizes the hotel industry with the introduction of the hose hairdryer. At a time when RCDs were far from standard, a conventional hairdryer in the bathroom posed a considerable safety risk. The hose hairdryer set new standards here: the entire electronics were permanently installed in the wall, while only the flexible air hose remained movable. This gave rise to a completely new product category - the hotel hair dryer.
1990
A new standard
With the ALISEO PRO , a new hotel hair dryer is launched on the market in 1990, which will shape the product category in the future and reflects the spirit of the times. Small, handy and light. In the style of Dieter Rahm's good design, the ALISEO PRO has remained virtually unchanged in the range for over 30 years and is an absolutely timeless classic. The most important thing: safety is also the main focus here. The connection via a wall bracket enables a complete interruption of the current flow and runs via a push-button switch. Our products stands for the highest standards: quality that is reliable, safety that impresses guests and operators alike, durability that promotes sustainability, innovation that is always one step ahead and design that combines functionality with elegance. These standards form the foundation of our success and drive us every day to support the hotel industry at the highest level.
1993
cosmetic mirror promise high potential
In 1993, ALISEO launched its own collection of cosmetic mirrors on the market for the first time. The idea arose from the conviction that these products mirrors had great potential among the existing customer base. With this decision, ALISEO laid the foundation for a product line that was also characterized by innovative design and outstanding quality. Here too, ALISEO proved its intuition for the needs of the hotel industry: the product group is developing into an important part of the portfolio and cosmetic mirror is generally regarded as one of the classic luxury products in the hotel industry.
1996
The first lighted cosmetic mirror
The GALAXY, developed in Germany and designed in Italy, was one of the first illuminated cosmetic mirror from Aliseo. With its fog-free design, 3x magnification and flexible, swivel positioning, it set new standards. It also impressed with an integrated shaver socket and a robust ABS housing that ensured durability and stability. The GALAXY thus became a pioneering model and paved the way for ALISEO's successful expansion in the cosmetic mirror hotel sector.
1998
A logical step
With the introduction of the Hotel Perfection product range, ALISEO is expanding its portfolio to include a new, trend-setting product category: high-quality bathroom accessories. This expansion enables ALISEO to stylishly and functionally furnish almost all areas of the bathroom. The name of the collection, "HOTELPERFEKTION", stands for the essence of brand ALISEO - an uncompromising combination of clear design, first-class materials and the highest quality. Every detail of the bathroom accessories has been developed with the specific requirements of the hotel industry in mind in order to create a harmonious and durable bathroom concept. With this milestone, ALISEO once again underlines its position as a reliable partner to the upscale hotel industry and sets new standards for sophisticated bathroom solutions.
2002
One step ahead
In 2002, ALISEO presented a groundbreaking innovation with the MAJICO: a cosmetic mirror with an integrated flat screen. The MAJICO combined a cubic mirror design with a high-resolution LCD monitor and enabled an exceptionally sharp reflection - a technological and design masterpiece that went far beyond a conventional function. However, far ahead of its time, the product met with little acceptance on the market. Although the MAJICO did not achieve the hoped-for success, it remains a symbol of ALISEO's courage and innovative strength to push boundaries and break new ground.
2003
The future lights up with LEDs
In 2003, ALISEO once again set new standards and was the first manufacturer to integrate LED lighting systems into its cosmetic mirror. The innovative micro-dot LEDs not only revolutionized functionality, but also opened up completely new design possibilities. These tiny light sources dramatically increased efficiency: they significantly extended the service life of the mirror lighting and at the same time enabled ultra-flat, elegant mirror profiles that were previously unthinkable. With this pioneering achievement, ALISEO combined modern design with forward-looking technology and once again underlined its pioneering role in the industry.
2007
Another facet of luxury
Inspired by the fascinating magic of sparkling crystals, ALISEO has created a limited-edition collection for sophisticated individuality with the SIGNATURE SERIES. Radiant Swarovski crystals lend this exclusive line a timeless elegance and embody pure luxury. The artistically designed crystals find their place in the award-winning, cubically lighted mirror CUBIK and the stylish NOSTALGIE hair dryer. These extraordinary pieces combine multifaceted beauty with first-class workmanship and set new standards for a luxurious lifestyle. With the SIGNATURE SERIES, ALISEO celebrates the extraordinary in every form.
2010
sustainability as a driver of innovation
In 2010, ALISEO reached another milestone in LED technology with the introduction of the Luminox SMD (Surface Mounted Device). This innovative system integrated three LEDs into each individual module, taking both the brightness and efficiency of the lighting to a new level. The result: a much brighter and more precisely focused light that is perfectly tailored to the needs of the hotel industry. Unique and exclusive to ALISEO, the SMD system is installed on a specially developed, heat-resistant platform. This system is the first of its kind to enable the simple "plug & play" replacement of defective lighting elements - a breakthrough that not only revolutionizes maintenance, but also makes an important contribution to sustainability. By making the complete replacement of devices superfluous, ALISEO is setting new standards for resource-saving technologies in the industry.
2012
ALISEO Shanghai
In order to specifically address the Asian market, ALISEO opened an office with an associated sales center in Shanghai. This strategic decision was the company's response to the growing demand for its products in China. In order to optimally meet the growing demand, ALISEO developed an innovative retail concept. Today, products is available through a comprehensive network of 115 stores, ensuring a nationwide presence and proximity to customers. With this step, ALISEO consolidated its position in the Asian market and created the basis for sustainable growth in the region.
2015
A new company headquarters
In 2015, ALISEO relocated to the historic town of Gengenbach. In addition to the existing 8,000 square meter distribution center, the company expanded its capacities with the acquisition of a four-storey building with an additional 4,000 square meters.The new location not only offers more office space, but also 900 square meters of modern exhibition space. In addition, an entire wing of the building houses specially designed spaces for special events - including the annual ALISEO Art Project, which provides a platform for renowned and up-and-coming artists and offers unique impetus and inspiration in the region.
2016
Luxury also for the guestroom
In 2016, ALISEO is once again expanding its portfolio with a strategically important product group for guestroom: LONDONER. This stylish range of faux leather accessories underlines once again that luxury and quality are not only at home in the bathroom, but that ALISEO also has the perfect solutions for the guestroom thanks to its experience.The classically inspired faux leather components combine high comfort with a functional touch, creating a special atmosphere in the guestroom. The collection includes a selection of handcrafted tea sets and desk items, whose high-quality design and robust stitching are designed to last for years in the personal service sector.
2017
German Brand Award 2016 & 2017
In 2016 and 2017, ALISEO won the prestigious German Brand Award twice in a row - a special recognition for over 30 years of brand strength and innovation. These awards recognize ALISEO's consistent further development and unmistakable brand profile, which combines design, quality and functionality. A success that underlines the company's position as a reliable partner to the hotel industry and is also an incentive for the future.
2017
A new design icon
With the LED MOON DANCE ALISEO has created a true design icon in collaboration with sieger design - the epitome of luxury, technology and modern design.The unique design language of the LED MOON DANCE combines geometric precision with sculptural elegance. The translucent acrylic body provides soft, holistic lighting, while the frosted back provides additional ambience through atmospheric background light. Technical sophistication combines a newly developed light bar with the touch sensor, two light colors - cool white and warm light - allow a choice between day and night reflection, perfectly matched to individual needs. With the finest materials, precise workmanship and a design for maximum service life, the LED MOON DANCE Aesthetics and functionality at the highest level - a masterpiece that captures the spirit of modern luxury.
2018
German Design Award
In 2018, ALISEO received the prestigious German Design Award for the first time - for the iconic LED MOON DANCE. In the category "Excellence in Product Design", the top-class jury recognized the innovative concept of the cosmetic mirror as "timeless, transformative and technologically groundbreaking". The discreet, sculptural form creates a unique atmosphere and sets new standards for technological elegance.A great confirmation of the chosen path and motivation for further innovation.
2018
The ravages of time
ALISEO combines technological innovation and modern aesthetics with the launch of LED INTERFACE - the first battery-powered, lighted cosmetic mirror with intelligent face recognition. This ground-breaking technology automatically switches the light on when a face is detected and off again when the person moves away. The combination of wireless operation and modern sensor technology makes the LED INTERFACE a real innovation. The elegant and contemporary design blends seamlessly into any hotel room while offering maximum flexibility in terms of placement. With this product, ALISEO is once again setting new standards in the combination of functionality and design.
2019
Individuality is key
In 2019, ALISEO added a significant customization option to its LONDONER leather accessories - LONDONER COLORLINE. The fine leather accessories, which were previously only available in classic black and stylish taupe, could now be selected in over 60 different colors.This step opened up new ways for hoteliers to adapt the design of their guestroom to the overall ambience of their hotel down to the smallest detail. With the expansion of the color palette, ALISEO set another milestone towards a holistic brand experience in the hotel room and once again proved its innovative strength in the field of tailor-made solutions.
2020
Individualization Deluxe
With the success of LONDONER COLORLINE, the topic of customization at ALISEO became even more important. The next big step followed in 2020 with NU FINISHES: an innovative service that makes it possible to produce all products with chrome-plated surfaces - from cosmetic mirrors to bathroom accessories - in any desired color.The special feature: This exclusive customization is available without a minimum quantity. This means that ALISEO-products can now be perfectly matched to the interior design of a hotel - be it the color of the fittings, the interior design or the brand concept. With NU FINISHES, ALISEO is setting new standards in customized hotel furnishings.
2024
Another German Design Award
In 2024, ALISEO once again received the prestigious German Design Award - this time for a ground-breaking innovation under the banner of sustainability: a soap grinder developed especially for the hotel industry. This pioneering product sets new standards in sustainable guest service by dispensing solid soap efficiently and hygienically. This conserves resources and optimizes consumption - a concept that perfectly combines design, functionality and environmental awareness. With this award, ALISEO once again confirms its role as an innovation leader and its commitment to sustainable solutions in the hotel industry.
2025
Another real innovation
In 2025, ALISEO officially launches the award-winning FLAKY soap grinder in collaboration with Signoform - an innovation that combines minimalist design with consistent sustainability and is unparalleled in the hotel sector. This solution, specially developed for the hotel industry, sets new standards in resource conservation. It not only reduces soap consumption, but also minimizes packaging material and transport emissions. In addition, soap grinder is fully recyclable at the end of its life cycle - a well thought-out concept that redefines sustainability in every aspect. With this product, ALISEO Hotels offers an environmentally conscious, stylish and economical alternative to conventional soap solutions.
